Handbook of Qualitative Research Methods in Entrepreneurship
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Neergaard, Helle Ulhøi, John P.
This expansive and practical Handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and, just as importantly, illustrates how these principles and techniques can be appropriately and fruitfully employed.
The Oxford Handbook of Banking
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Allen N. Berger, Philip Molyneux, and John O. S. Wilson
The Oxford Handbook of Banking provides an overview and analysis of state-of-the-art research in banking written by leading researchers in the field. This handbook will appeal to graduate students of economics, banking and finance, academics, practitioners and policy makers. Consequently, the book strikes a balance between abstract theory, empirical analysis, and practitioner and policy-related material
Publikationsdatum: 2010
The Oxford handbook of qualitative research
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Leavy, Patricia
This book presents a comprehensive and student-friendly overview of the field of qualitative research and is intended for students of all levels, faculty, and researchers across the social sciences. It provides strong focus on methods instruction with coverage of theoretical approaches, analysis, writing, evaluation, and the politics of research.
Publikationsdatum: 2014
The SAGE handbook of advertising
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Tellis, Gerard J., Ambler, Tim
Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the United Kingdom and the United States.
Publikationsdatum: 2009
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